SCHOOL PROJECT
BACKGROUND
The goal of this project was to create a brand identity, a social media campaign, as well as a look for both the product and the packaging for skincare company Breakout. Breakout is a fictitious skincare company that is based in Vancouver, Canada.
PACKAGING
In order to stand out from skincare brands that have very minimal, simple packaging, Breakout’s branding is inspired by the Pop Art movement. Keeping in line with the Pop Art concept, the colour palette creates a vintage comic book vibe but with a twist in order to make it more bright and modern in order to cater to the target audience.
SOCIAL MEDIA
BRANDED ELEMENTS
