SCHOOL PROJECT
BACKGROUND
The purpose of this project was to design packaging for two products from either an existing or fictitious brand, while making sure that the packages had a different shape and size from each other.
This project is a rebrand of the Vancouver based chocolate company, Purdy’s Chocolatier. This rebrand consisted of creating a new brand identity as well as packaging for two different products. The products that were chosen to create new packaging for were: Orange Meltie Chocolate Bar and Hot Chocolate Mix. The goal was to create a bright, minimalist look with simple line illustrations with pops of colour, to help stand out from different chocolate products.
