SCHOOL PROJECT
BACKGROUND
Concignis is a fictitious non-profit company with a global cause. Wildfires happen every year in various parts of the planet, and so Concignis aims to educate and raise awareness about wildfires and the outcome that it creates for different wildlife all over the world. Concignis also makes an effort to obtain donations in order to help rebuild habitats and to take care of the animals that have been affected.
METHOD
Concignis is a non-profit company focused on working as a community. And so when it came to creating a logo that showed that community aspect and possibly incorporate imagery of fire without being too cliche, there were many different ideas that were scrapped before reaching the final outcome.
POSTERS
The fading effect on the poster is meant to symbolize the diminishing population of the wildlife because of the wildfires. It also symbolizes the homes of wildlife vanishing from them as the fires rage on every year.
The goal of the posters was to create a simple one that caught the viewers attention. It was important to find the right images that conveyed the emotion that the wildlife in various parts of the world was going through.
WEBSITE
The website has various components to it. One of the most important parts is the infographic / case study section which highlights different wildlife and gives more in depth information on how they were affected by wildfires.
SOCIAL MEDIA
The social media posts follow the same fading effect seen on the posters, and are kept clean and simple in order to be consistent with the other components.
MERCHANDISE
Merchandise will be sold through the website in order to help generate more money for the wildlife. Merchandise such as t-shirts, water bottles, notebooks etc. are displayed and are sold.
